Ambition01 About02 For producers03 Contact04 Email us↗
Independent wine import
& distribution Norway · Sweden

Wines with
somewhere to go.

Independent wine importing and distribution across selected European markets. We move a small, deliberate portfolio from the people who grow it to the people who pour it.

Talk to us →
A stone archway opening onto rows of vines running down into a wide European valley.
FIG. 01The view from the cellar door
01 — The ambition

We look for wines with character, provenance and a reason to exist.

Not the biggest names or the loudest labels — the growers whose work would be missed if it disappeared. A short list, chosen well, over a long one chosen by committee. Everything we import has to earn its place, and stay there.

Rows of vines curving over rolling hills in the early morning light, a chapel on the far ridge.
Morning over the rows.Fig. 02 — In the vineyard

Crush Diet is a joke we committed to. The wine is entirely serious.

01 What we believe

Provenance over prestige, every time. If a wine can't tell you where it's from, it isn't for us.

02 Where we operate

Sourcing across France, Italy, Spain and Germany; distributing into Norway and Sweden.

03 What we import

Independent, family-scale producers — organic and low-intervention where it matters, never as a slogan.

04 Who we work with

Sommeliers, buyers and restaurateurs who care where a wine comes from and why it tastes the way it does.

A ripening cluster of dark grapes on the vine under a turning, cloud-heavy sky.
FIG. 03Ripening, under a turning sky
Bunches of black and green grapes hanging from a pergola above a grassy vineyard row.
FIG. 04A good year, overhead
An old gnarled vine heavy with green grapes, a Romanesque brick church rising behind it.
FIG. 05Old vine, older church

"We're not looking to import everything — only the wines we'd be annoyed not to have on our own table."

— Martin Hertzman, founder
A single vine row leading the eye toward a mountain ridge under a dramatic, sunlit sky.
Where the mountains do the work.Fig. 06 — Altitude & light
02 — About

I started Crush Diet to import the wines I kept wishing someone else would.

I'm Martin Hertzman. After years around wine, I wanted something smaller and more personal: a portfolio I choose myself, grower by grower, and stand behind bottle by bottle — not a catalogue built by volume.

I work directly with the producers, taste everything before it ships, and only bring in wine I'd happily pour at my own table. If that sounds like your kind of list, I'd love to hear from you.

Martin Hertzman Founder — Crush Diet
Martin Hertzman among the vines.
FIG. 07On a buying trip
03 — Contact

Let's find you something good.

Trade & enquiries

martin@crushdiet.no +47 413 940 28

Online

crushdiet.no LinkedIn ↗ Instagram ↗

Office

Crush Diet AS Tjernåslia 24B 1397 Nesøya, Norway Org. 938 473 420

Markets

Norway Sweden